European News

Toyota Highlights

Daniele Schillaci, TME Senior Vice-President for Sales and Marketing, commented: “The European automotive industry is still experiencing an increasingly shrinking market. Despite the challenging sales environment, our results are in-line with the market evolution. As we approach our global 5 million full hybrid sales milestone, the strong sales performance of our hybrid products in Europe is particularly encouraging.”

He added: “We are looking forward to a solid second half of the year following the strong C-segment launch for Toyota, enabling us to pursue sustainable growth in 2013 consistent with our plans.”

The Toyota Auris saw sales increase by 41% to 32,625 units during the first quarter of 2013. The Toyota Auris is leading C-segment growth during the first two months of the year (1), registering a 48% increase while the segment fell by 10% in the 27-nation bloc European Union.

Toyota in France posted a 3.2% increase in passenger car registrations – supported by the “Made in France” Toyota Yaris (up 18%) and the new Toyota Auris (up 85%) – despite a 14.7% fall in the market overall.

In Turkey, Toyota sales increased by 6% in the first quarter, with the new Toyota Auris enjoying a successful launch with a 37% rise in sales showing good promise for the remainder of the year.

The Toyota Auris range will be strengthened further when the new Toyota Auris Touring Sports goes on sale in Europe later this year.

Toyota sales in the United Kingdom increased by 3% during the first quarter of 2013, while Belgium also enjoyed a solid first three months supported by the successful launch of the new Toyota Verso (up 9%).

The newly launched Toyota RAV4 is already striking the right chord with customers. Customer contracts for Toyota’s all-new SUV in March more than doubled year-on-year.

Sales of the Toyota Hilux, for all variants, are up 29.8% with first quarter sales of 8,041 units. The Toyota Land Cruiser V8 also saw sales increase by some 29.6% to 4,458 units. Both models performed strongly across markets in Europe.

Lexus Highlights

First quarter Lexus sales reached a record high of 3,700 units in Eastern Europe consisting of the Russian Federation, Kazakhstan, Ukraine and Caucasus.

Paul Van der Burgh, Director for Lexus Europe, commented: “Our recently launched models have been warmly received by customers across Europe and it is encouraging to see the execution of our L-finesse design philosophy, coupled with dynamic improvements, is resonating well with customers.”

Hybrid Highlights

Sales performance of Toyota and Lexus full hybrid models continue to gather strength with a year-on-year sales increase of 82.3% during the first three months of 2013. Full hybrid models now constitute around 20% of total Toyota and Lexus sales in the first quarter, doubling from the same period in 2012.

The Toyota Yaris Hybrid, recently named the most fuel-efficient car in Germany by Auto Bild with the lowest cost per kilometre (2), saw European sales totalling 11,459 units during the first quarter of 2013.

Sales of the Auris Hybrid reached 12,736 units during the first quarter of 2013, an increase of 69.2% over 2012. In France, around three quarters of Toyota Auris registrations during the first three months were the full hybrid variant.

Cumulative sales of Toyota and Lexus full hybrid models in Europe since 2000 reached 544,184 units at the end of March 2013, contributing to some 10% of Toyota’s global full hybrid sales. The resulting CO2 reduction is approximately 3.4 million tonnes.



Table 1 – TME* total Q1 sales in 2013
Yaris (incl. Yaris Hybrid)
   Yaris Hybrid
Auris (incl. Auris Hybrid)
   Auris Hybrid
Urban Cruiser
Prius Family
   Prius Plug-in Hybrid
Land Cruiser
Other models
CT 200h
GS (incl. GS hybrid)
   GS hybrid
LS (incl. LS hybrid)
   LS hybrid
RX (incl. RX hybrid)
   RX hybrid
Other models


* Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, Kazakhstan, Tajikistan, Turkmenistan and Uzbekistan).
Models listed in italics are produced locally at Toyota’s European manufacturing facilities.